Coffee with a Story,
Coffee with a Purpose.
MANIFESTO
We believe coffee can be more than a drink.
Coffee can be a bridge — between farmers
and drinkers, between tradition and innovation, between the earth and those who care for it.
Our mission is simple yet ambitious: to champion independent Brazilian coffee farmers who are committed to farming sustainably and to share their specialty coffee with the world.
These moments also reflect Macaw’s commitment to reducing waste, supporting plastic-free, compostable coffee cups developed by Earthshot Prize winner Notpla, and championing innovation that protects the planet.
Underlying all of this is a shared commitment to the Pantanal itself. Macaw’s story and purpose are deeply inspired by its conservation partner, Onçafari, whose work spans four Brazilian biomes and combines scientific research with community engagement. Through its support of the Hyacinth Macaw Project, Onçafari helps protect viable wild populations of the hyacinth macaw while strengthening conservation across the entire ecosystem — a mission that reflects the values behind every cup of Macaw Coffee.
Together, these partnerships come to life in shared moments. People, places, and purpose meet around coffee — celebrating collaboration, community, and a collective commitment to protecting living landscapes, supporting those who care for them, and turning everyday rituals into meaningful connections.
Macaw Coffee supports the arrival in London of Water Pantanal Fire, a powerful photography exhibition at The Science Museum revealing both the beauty and fragility of the Pantanal, the world’s largest wetland.
To mark the exhibition’s opening, Macaw is serving sustainably grown Brazilian specialty coffee at events that bring people together around a shared appreciation for nature, culture, and conservation. Born in the Pantanal, Macaw’s story is deeply connected to the landscapes and wildlife portrayed in the exhibition.
WATER, PANTANAL & FIRE
In the UK, Macaw is joined by Origin Coffee, based in Cornwall and one of Europe’s leading specialty coffee roasters, whose two decades of experience help ensure that quality, people, and planet are held in balance from farm to cup.
The coffee served comes from the Muniz family, who have been growing coffee in Minas Gerais since 1942, now represented by second- and third-generation farmers Adriano and Matheus Muniz. Their farms are Rainforest Alliance certified and managed through sustainability programmes spanning environmental stewardship, social responsibility, and economic resilience.
Luciano Candisani / Documenta Pantanal
EARTHSHOT COFFEE
Each cup of Earthshot Coffee is more than a drink. It’s a story of innovation and sustainability.
Our beans and oat milk are sourced locally from independent Brazilian farmers, our cups are lined with pioneering coatings with plastic-free solutions, and every serving is paired with locally and sustainably made chocolate.
Created to show how everyday choices can help drive big change, Earthshot Coffee is a celebration of Brazil’s richness and resilience – and a reminder that solutions for people and planet can begin with something as simple as a cup of coffee.
Sip with purpose – and together let’s brew bold solutions for people and planet.
Macaw Coffee was named where it was born: in the Pantanal, the world’s largest tropical wetland.
During our time there, we witnessed the return of the hyacinth macaw, a species once feared lost. Watching these deep-blue birds cross the flooded grasslands revealed a powerful story of renewal and resilience — a symbol of Brazil’s natural beauty.
We chose the name Macaw to reflect the spirit we want in every cup: regeneration over extraction, partnerships over transactions, and coffee that honours the landscapes and people behind it. That’s the positive energy we want to share.
OUR FARMERS
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ALMIR
Although coffee cultivation is not part of the ancestral traditions of the PAITER SURUÍ People, it was adopted in a visionary and strategic way starting in the 1980s, as a sustainable alternative to strengthen the economy and social well-being within the Sete de Setembro Indigenous Territory. When colonizers invaded our land and introduced coffee planting, the PAITER SURUÍ people responded by developing a deep commitment to responsible production — combining traditional knowledge with technological innovation and sound environmental practices.
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ZITO
The farm “Água da Mata” Located in Garça, São Paulo, between 640 and 700 meters above sea level, this coffee plantation is a benchmark for specialty coffees. It combines tradition, sustainable practices, and modern techniques to produce superior quality beans with a balanced flavor, intense aroma, and unique notes, while preserving local biodiversity.
LUCAS GARCEZ
CO-FOUNDER & CEO
Lucas Garcez is the Co-Founder and CEO of Macaw Coffee. He grew up in Vinhedo, in the state of São Paulo, where spirit, movement and discipline shaped his early years as a youth athlete in football and karate. For more than a decade, Lucas has lived and worked across the world’s fashion capitals, modelling for major brands and publications, and learning how culture, craft, and humanity travels across borders.
No matter how far he went, Brazil kept calling him back. On frequent returns home, Lucas’s passion for Brazilian coffee turned into something deeper, drawing him to coffee farms across the country, building relationships with the farmers themselves. Seeing the care, skill, and environmental responsibility behind great specialty coffee inspired Lucas. As he understood its value, he also observed how little of that story was understood globally.
With Macaw Coffee, Lucas is building a company rooted in respect: elevating the world’s appreciation of Brazilian coffee while championing the farmers who grow it sustainably, ethically, and with pride.
